Today’s customers are spoilt for choice and you now need to work harder to convince people you understand them. Your customers are also your audience, and it’s no longer acceptable to sell goods and services by talking at them without engaging in a dialogue.
Your news and information must entertain and engage to retain customers’ attention. If you offer entertaining stories and rewarding promotions, customers will share their appreciation with family and friends. They may also share your media content to generate what we call ‘word of mouse’.
The conversation goes both ways. Online, brands can use a variety of tools to find out what customers think and need, and this research can be very useful in growing a business.
We are evolving our business sector by sector, beginning with the current channels in our web TV section.
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Working With Matavichy, Matavichy & Fashion, plus Matavichy & Beauty.
Facts that Speak Volumes NEED UPDATE
• In April 2010, respected industry sources Ad Age and Brandchannel www. brandchannel.com reported that ‘Lysol, Woolite, Clearasil and other brands are spending a record $40 million on web video in 2010,’ doubling what the British global consumer goods company spent on video in the previous year to see ‘an immediate lift on sales’.
• Research from ZenithOptimedia showed that marketers spent more on web advertising in 2009 than they did on magazine ads, with a record-setting $6.3 billion spent on online advertising in the fourth quarter.
• UK online advertising spend jumped 41% from 2005-2008
• Social networking activity grew 25% globally from 2007-2008
• In 2007 48% of UK residents watched Internet video and web TV, mostly in offices